Peserta Usaha Kecil foto bersama 230 pengusaha kecil di kota Binjai mengikuti pelatihan pengemasan produk usaha yang diselenggarakan Dinas Koperasi & UKM di aula Pondok Punakawan, Jalan Gatot Subroto, Senin 9 Juli 2018.

Kadis Koperasi dan UKM Binjai Eka Edi Saputra mengemukakan, pelatihan pengemasan produk bagi UP2 K dan UMKM di kota Binjai sebagai upaya meningkatkan nilai produk agar lebih kepercayaan konsumen. “Ada sekitar 8000 usaha kecil di kota Binjai yang produknya masih terbungkus kemasan sangat sederhana, “ ujarnya.

Menurut Eka, produk yang dikemas dengan bagus akan membuat daya tarik masyarakat untuk membeli. Sistem pengemasan yang sangat sederhana tanpa ada ciri khas membuat produk usaha kecil di Binjai kurang memperoleh pangsa pasar. Kemasan juga sangat menentukan, selain membuat daya tarik, pengemasan juga diperlukan untuk daya tahan serta ketahanan akan cuaca.

Produk usaha kecil di kota Binjai menurut Eka, banyak yang bisa diandalkan, akibat sistem pengemasan yang sederhana membuat daya beli masyarakat kurang. Diharapkan pelatihan pengemasan yang diselenggarakan harus dapat dimanfaatkan pengusaha kecil kota Binjai meningkatkan kemasan yang mampu meningkatkan daya jual produk-produk makanan kecil yang dihasilkan UKM kota Binjai. * Inc-08

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